How Spying On My Users Increased Sales 81%
3 hours watching outperformed a high-ticket copywriter.
April 2017 I’m in Medellin, Colombia, and ever more fatigued running my first successful business selling women’s workout programs.
A few months prior I’d been introduced to the online business sale’s site; Empire Flippers and have since been focused on increasing the profits of transformfitspo.com to fetch a higher sale price.
At 0.24%, Its sales conversions are a reflection of just how much I don’t care about this business.
The only reason this number doesn’t have me in a spin is the ungodly 15,000+ people visiting my website each day from Pinterest.
Combined, this huge traffic and tiny conversion generated more than enough cash to maintain what I do care about; my new found globetrotting life of adventure.
But faced with the opportunity of exiting the business, I could no longer ignore thoughts of just how much better the business should be performing.
After reworking the sales copy and funnel myself every 2–3 months, now was the time to invest in professional help.
For a pretty $1,500 I hired “Jeff” for the day to work his magic, and while apparently no Houdini, he did move the needle.
